When it comes to social media or social media marketing, we’ve met a ton of small business owners who think one of three things — it’s too expensive for them, it’s too late to start, or it hasn’t helped them successfully.
Entrepreneurs and even owners of small businesses are often closer to their customers, but they may not have the bandwidth that allows them to create compelling and quality social media. content. The issue is that, small businesses and their owners need to understand first the role that social media can play in their business, learn about the types of content that can be created, and figure out how to distribute to their customers (audience) in a cost efficient manner.
These might be some of the struggles that you feel you’re facing as an entrepreneur or small business owner:
- Don’t know what type of content to post
- Don’t know what type of technology to use
- Are afraid of the cost of social media marketing
- Not sure whether or not they should hire an outside firm, hire internally, or do it themselves.
We really want you to know that none of this has to be complicated, completely elaborate, or even expensive. If you are able to implement the right plan – your business can operate a very strategic, yet cost-effective social media strategy.
You should really reconsider your stance on social media marketing – if you fall into one of the above scenarios though. Social media is a powerful way to engage with your customers and ultimately grow and audience. We have a few different compelling reasons that we think you should reconsider social media because of.
Social Media Marketing Is Efficient
It Allows You to Connect with Your Audience
The Process Helps You Learn About Your Audience
Social Media Builds Brand Loyalty
You Can Get Ahead of Your Competition
If you fall into either of these areas, you’ll want to reconsider your position on marketing with social media, because it is a powerful way to expand your audience and engage with your customers. Here are five reasons why you should give this strategy another look.