STRATEGY DRIVES EVERYTHING! MAKE SURE YOUR DIGITAL ONE IS SOLID!
Digital strategy is an important, foundational step for any successful website project. It ensures that your site’s design and technology is structured to enable better business outcomes by addressing a number of integral factors: target audiences, business objectives, conversion goals – the list goes on and on. While a strong digital strategy can be complicated, it’s absolutely necessary. Not to worry though – Digital Strategy is one of Mega’s favorite things to do.
Our digital strategists have worked with websites of all sizes and across diverse industries, so we understand what it takes to be successful. As part of your digital strategy service, Mega will get to know your organization and its goals then define these goals in detail. In addition, we’ll set benchmarks to ensure that all objectives are successfully addressed.
You know that you don’t build a house without a foundation. And you don’t build a website without a solid digital strategy.
Our technical architects will help define what your digital ecosystem should look like from a platform and cost standpoint. But, more importantly, our team works to make sure you’re capturing the right customer data in the right way and managing content sustainably.
Your content has a purpose and, as of right now, probably is performing at some level that is completely unknown. We work to give you insight into what you have. We inventory, audit, recategorize and strategize content to make it more effective and easier to manage.
Do you know how well your conversion funnels are performing? Where users are getting confused? Where your digital marketing is sending them next? Through data analytics and user experience testing we make sure every step of your conversion process is performing well—and fix it if it isn’t.